Banner Ad Design

Do you need a banner ad that will make people click? Project 51 Web Development can customize your web banner ad to represent your brand and at the same time, attract your target audience.

Project 51 Web Development can help you make a powerful impression on your consumers with banner graphics that look great and drive traffic.

Let Project 51 Web Development’s creative department craft eye catching banner ads that work. We take into consideration usability principles in accordance with the "call to action" to get the most out of click through rates to maximize your success.

PPC Consulting

Our PPC consulting services are designed for organizations of all sizes and focus on creating scalable and manageable campaigns, and then training your internal resources to manage and optimize them post launch. From our experience, most clients can easily handle the month to month management of properly structured campaigns with a little training. This approach can offer significant cost savings when compared to ongoing PPC management but it does require some of your team's time.

PPC Management

Pay-per-click (PPC) search marketing is one of the most important components of Internet marketing, and it is continuously evolving. Using PPC management, Project 51 Web Development helps assure you’re not paying for unqualified traffic. Through optimized content, strategic keyword selection, comprehensive competitor analysis and proper employment of regional targeting, Project 51 Web Development is committed to regularly analyzing your campaigns for optimal return on investment.

Affiliate Marketing

Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. Affiliate Marketing is a "pay-for-performance" model, which is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.

Email Templates

Email marketing has proven to be both an efficient and effective means to reach customers and prospects; yet many companies neglect to employ the full power and capabilities of well-designed email campaigns. Emails can be highly interactive if you know how to make the best use of them, and encourage activity from the viewers. Your prospects are just a click away from your Web site, landing page, blog, or even a lead-capture form. The impression you make and how you guide customers and prospects toward a conversion goal are absolutely crucial to your email marketing success. Our Email templates are tested in all the major email clients, so they will look great everytime.

Email Marketing

Project 51 Web Development’s email marketing solution helps your business develop an ongoing relationship with your customers and site visitors.

With Project 51 Web Development, it’s easy to afford, build, and manage permission-based e-mail lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track email campaign results.

Dedicated to professional email marketing, Project 51 Web Development teams up with clients to create successful integrated email marketing programs that produce outstanding results.

SMS Marketing

The text message advertising market is one of the fastest growing marketing mediums worldwide. Like the internet before it, it has unprecedented power and potential to reach its intended market with an immediate message or call to action. Through the use of "short codes" and associated "keywords" clients of Project 51 Web Development create opt-in databases. Project 51 Web Development provides its clients and partners with access to cutting edge technology and innovative ways to manage and market to their opt-in databases.

Blogging

One of the best ways to stay relevant with your online consumers is to blog. Blogs help keep a website fresh. Regularly contributing to a blog has proven to increase online ratings.

Blogging regularly and consistently positions your business as the expert.

Having a blog allows you to provide leadership in your industry with real solutions, how-tos, product and service comparisons, and more. With blogs, your business can convey valuable and authentic information and help build a relationship with your target audience.

When you boost your online ratings and position yourself as an expert in the field, you can expect real results where it matters.

Project 51 Web Development is your blogging authority with services that range from setting up space on your site for your blog, to regularly authoring your blogs for you.

Social Media Services

Social media has steadily become more relevant as an outlet for marketing. This interactive marketing platform provides access to a wide network of users and is an effective means of branding and even helps with SEO campaigns. Imagine one of your sales associates attending the world’s largest cocktail party – in a way, that’s what social media can do for you. Social media allows your business to take an active part in the online conversation.

Because social media is continuously evolving, it can sometimes be difficult to keep up.

Project 51 Web Development can help manage your social media campaigns and assist with improving your response rates and return on investment. Project 51 Web Development can design a social media plan specifically for your company to optimize your presence online and educate you on how to manage your accounts and/or interface with your contact for you.

Keyword Research

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.Careful to use optimal words and phrases, Project 51 Web Development helps produce desired campaign results.

Web Analytics

ROCKET Analytics is a real-time website analytics and tracking service that enables businesses to maximize the effectiveness of their websites through powerful information about their visitor interactions.

Tracking visitors is traditionally technical and complex, and often raises more questions than it answers - but not with ROCKET Analytics. In real-time, ROCKET Analytics interprets your website traffic, building dynamic reports for trend and marketing analysis. ROCKET Analytics empowers you to understand and optimize your website performance at anytime and anywhere you want. You’ll be surprised what inserting a simple code can do for your marketing efforts.

SEO Setup

Initial SEO Setup for your website. Grade website for performance, validation, and standards comliance. Optimize META, ALT, and TITLE tags. Create and optimize ROBOTS.txt and SITEMAP.xml files. Submit your site to more than 200 search engines and directories. Submit your blog to more than 75 blog search engines and directories. Set up reporting so you can see your results. Install and configure basic analytics and webmaster tools.

SEO Management

Project 51 Web Development’s SEO management services help give your customers exactly what they are seeking by propelling your website to the front of competitive organic search engine listings.

Through ongoing analysis and evaluation, Project 51 Web Development uses the most current methods to provide your company with optimal rankings. In turn, this helps to produce a real return on your investment. By using optimized content, clean coding and removing other technical barriers, Project 51 Web Development will build or revitalize your website to generate more traffic.